Thursday, October 20, 2016

Homework #5

      I have always loved this poster for the Deadpool movie let alone the entire marketing campaign for it. This poster obviously does not focus on the psycho murdering anti-hero part of Deadpool, but rather the part of the story where he falls in love with the girl of his dreams, even if this is just some backstory for where he was currently in the movie. I also really like how misleading it is since it looks like it would belong to a cheesy hallmark channel romantic comedy, so someone who went into the theater that day was in for a surprise. The release date especially helps out with this since Valentine's day is exactly when you would expect for those kinds of movies to come out. I really enjoy this poster because it focus less on the main story and more on the events leading up to when the plot in Deadpool actually takes place, but I also enjoy how misleading it is since this kind of advertising fits with the character the movie is about so well.

Friday, October 14, 2016

Big Ugly Boy IV

     Picking up at the end of Big Ugly Boy III, Cory is now mayor of NewYork City and is tasked with supplying the city with bottles of his favorite soda. It just so happens that the company making the soda has recently run out of business and now Cory, along with his friends Zach, Chris, and Mick must travel the world, finding a way to bring their favorite soda company back from bankruptcy.

Tuesday, October 11, 2016

Homework #4
     This interview with Dustin Stanton gives off an interesting account of his career in designing the advertising for multiple movies. The lengths that they would go to in order to get a single photo was really neat and shows that they really cared about what they were making. I always did enjoy when directors took rejected designs and use them either later on in a special cut or in another project entirely. It showed that the director really loved all the effort going into their project and wanted to use what came out of it. The teaser for The Master also shows that not every design needs to be super detailed and intricate for it to be good; just some stylized text can do the job. I really enjoyed the inside view of designing the advertising in film given by this interview and I think I learned one or two things from it.